The brief
Juta and Company was looking to create custom designed folding file folders
for esteemed members of the juduciary and wanted to do more than using stock design elements that have no soul but wanted to create something iconic and timeless. They needed a creative illustrator that can not only think outside the box but rip it apart and burn it and use the fire to spark creativity.
The solution
From the initial stages of seeing the brief I was excited by the project and the canvas it offered, as a designer and illustrator the more interesting or
challenging the better, it makes it fun when there’s a bit of mystery to what the end result will be.
When Juta & Co. got in touch with me, they warned me on how corporate and boring their briefs and projects will be compared to what a ‘cool creative’ is used to doing and to put them at ease, I said; a project or brief is as cool (or boring) as the creative makes it.
Leave a Reply